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Original Penguin

Set Design

Original Penguin commissioned Blow Up! to do the set design for the launch of their F/W 12 women's collection. Blow Up! transformed the Original Penguin Soho store into a poppy, polka dot world. The stage was filled with larger-than-life cut-outs of an oversize lipstick, alarm clock, pencil, camera, and–of course–a penguin. A paper library was created within the merchandising fixtures, propped with black and white images of books, collectables and trinkets for the models and guests to interact with.